the niche

I have to admit - The keywords I am optimising xoog for are easy. They have quite a large niche, and the competition isnt that big for the keywords. The biggest competition I have for keywords is tilllate and the club's/events website themselves.

neither of these have a lot of decent content for google to lay its teeth in. this is where my optimisation comes in.

tilllate does pictures, and doesnt have people who have much knowledge in SEO and content optimisation. However due to the fact that they are a lot more established than xoog, they rank higher for a lot of words... Although the gap is and HAS been closing down extremely fast.

based on some well known keyword tools I have been optimising my content.

At first I believed that my visitors only need to come from the business cards I hand out to everybody, however more recently I realised that a website, whathappenedlastnight.net gets a LOT of visitors just because of its content - they have a lot of written content and no longer hand out business cards. I am going to take WHLN's visitors in time. Based on Alexa stats I estimate that they get about 400 uniques per day through their content.

I'm going to be introducing an article system optimised to keywords, although I need to write more articles before i can officially introduce it. At the moment I am just placing a link to the articles at the bottom so that google at least indexes them for now.